From: Gil Cargill
www.gilcargill.com
Dear Colleague,
If you are the CEO of a product or service provider that is sick and tired of waiting out this no-end-in-sight down turn in our economy, and you want – or desperately need – a boost in sales and bottom line profits, then please read on.
I am looking for 11 new clients who sell services and products and want to create a complete client attraction sales and marketing system for their business.
If you want to replace the ad-hock (or non-existent) approach you are currently doing with a system that generates more awareness, more qualified opportunities, and more sales than they ever thought possible, then my 8-week coaching program is your solution.
5 Ways To Know If This Program Is For You:
- You deliver outstanding products and services. You consistently go the extra mile for your customers – even on your own dime. Yet, you still have no “awareness” in your market. And others with a lot less to offer consistently steal business away from you because they have the cheapest price.
- You’re pretty sure your OWN customers aren’t aware of all the solutions you can provide them and it irritates you that you are letting this revenue slip away.
- You’ve tried just about every sales and marketing trick you can think of but all that happens is a whole lot of nothing. You know there has to be a formula that actually works, but you don’t know what it is.
- You know your current web site and marketing materials don’t convey the quality of work, professionalism, or reputation you’ve worked so hard to achieve; and it is confirmed by your lack of new business.
- You simply lack the time and the know-how to market your business profitably.
What You’ll Get If You Are One Of The 11 Who Qualify For This 8 Week Program:
- Research into why your customers buy. Want to know the real reason why your customers bought from you? What they think you do better than any other IT vendor they’ve ever worked with? Or what they secretly wish you would do better? I’ll personally interview your customers to find out. Plus, I’ll capture some of the best testimonials you’ve ever gotten from any client to date.
- Development of a powerful marketing message that grabs your prospects’ attention and gets the phones ringing again with new clients DESPITE current economic conditions.
- Mapping out a 12 month marketing plan designed to generate more attention and visibility for you in your marketplace so people know who you are and what you do.
- An online marketing makeover that will convert that electronic “page turner” you call your web site into a powerful sales tool that generates new business opportunities 24-7.
- Coaching for your sales team along with scripts and selling tools to help them penetrate new accounts, close more high-dollar projects, and stop wasting time with “tire kickers” that will never buy no matter what you do.
- A proven teleseminar/webinar marketing system that will generate hundreds of qualified sales leads for pennies.
- A simple way to generate more revenue and profits from every customer using monthly retention programs.
- A lead generation system that gets interested, qualified prospects to seek you out first so you can stop worrying about making next month’s sales numbers.
- A “smart bomb” marketing strategy that will get profitable new clients to seek you out when they are ready to buy.
I will also personally write all of your sales letters, ads, e-mail campaigns, telemarketing scripts, web site sales letter, and other lead generation tools so that they really SELL and contribute to your bottom line.
In short, I am going to design the most comprehensive, integrated marketing and sales system for creating maximum top line revenue and bottom line profits for your business
But Here’s the Wrinkle:
This program is not a free ride. While I will do 90% of the heavy lifting for you, you *must* be involved and contribute. Making this program a success will require work, dedication, and a solid determination to market your company better. It will also require a bit of patience and a realistic expectation that results won’t happen overnight.
Therefore, Do NOT Respond UNLESS You Meet All of The Following Criteria:
- You are CEO of a sales driven company (products or services).
- You must sell a good and reputable service or product with a proven track record. This means you are able to provide me with client testimonials or case studies that demonstrate the integrity and value of your services.
- You are fully willing to test new ideas. I cannot help you unless you are open to at least testing new strategies and sales tactics. If you’re stuck in your ways of marketing your business, don’t call me.
- You can easily handle a surge of new sales leads and clients. And I’m not just putting this in here to be cute. If you can’t handle twice as many sales leads or new projects because you don’t have the manpower on staff, then don’t sign up. You’ll only fall flat on your face when delivering on your promises to new clients and I won’t be able to develop the case study I need.
- You must be fully committed to making every marketing campaign work to its fullest and following my instructions to the letter. I don’t want half-hearted attempts. I’m going to put 110% of my mind, soul, and energy into making this a success and only ask that you do the same.
Let me be very, very clear: This sales and marketing overhaul will be intense AND fast paced. I’ll do MOST of the work for you but I will expect you to do your part by following through on the strategies and campaigns create.
If you are the type of person that misses deadlines, makes excuses, or does not have a burning desire to drive up sales and profits immediately, then DO NOT sign up.
A Quick Warning If I Just Described You:
Start praying that one of your competitors doesn’t hire me because I have every intention of helping my clients completely stop their competition and take every piece of business to be had in their market for themselves. Don’t say I didn’t warn you.
Therefore, Do NOT Respond UNLESS You Meet All of The Following Criteria:
Building this type of sales and marketing system for your business will take about 2-3 full months to research, create, and execute.
During this time, you will have me on-call to answer questions and guide you through implementation. Once completed, you will have an incredible competitive advantage that will continue working for you long after I’m gone.
Now as you might have guessed, my services aren’t cheap. But you can relax because I will guarantee that you will make your money back several times over if you follow my advice and execute on the strategies I give you. After all, if you don’t follow the recipe I give you, you won’t get the results.
So your investment is $4,250.
I don’t know if that strikes you as a lot or a little. If you don’t see the bargain in it, then frankly, you probably don’t have the right mindset to make this work and that’s fine. This is admittedly NOT for everyone.
But look at it this way: if I can help you generate just one new client a month - or even prevent yourself from wasting that much money on failed marketing campaigns over the next year - then you should see it as the bargain that it is.
Do you think I can do that? I know I can do that with half my brains tied behind my back.
What To Do Now
If you meet all of the criteria outlined in this letter and feel as though you *might* be a good candidate, then fill in the attached questionnaire or call me as soon as you can.
That way I can fill you in on every detail, answer your questions and determine whether or not this is a good fit for both of us. As outlined previously, I am not just going to accept just anyone. I’m not kidding either.
I have zero desire to invest this much time, thought, and effort into building a genius sales and marketing system only to have it fail because it wasn’t executed on.
But if you are really serious about not having to worry where your next sale is coming from, and you can pledge to be as committed to making this work as I am, then fill in the enclosed form right now and let’s get to work.
Sincerely,
Gil Cargill
“Yes Gil, I Want To Generate Qualified Leads And Attract More Clients Without Spending A Fortune on Advertising!”
I meet the criteria you outlined in this letter and feel that I would be a good candidate for this program.
Please put me on the short list and contact me to schedule a time to discuss this in more detail.
Gil Cargill - Cargill Consulting Group, Inc. - 8939 S. Sepulveda Blvd. Los Angeles, CA 90045 - 310-305-7198 ext 111 - www.gilcargill.com